Dogfish Head Distilling Co. signs - 40 signs Oct 23- Nov 6 2015

Note:  Roughly a year after this project was completed the world lost Tim. I always looked up to Tim and feel fortunate we finally got a chance to work together on a project. He was an amazing force and spirit that I miss every day. 

Distilling sign project:

This project entailed creating 40 promotional signs for the launch of Dogfish Head's new spirits line featuring a vodka and two versions of gin.

Because of the fine detail, time frame and amount of signs on this project I was able to collaborate with Tim Cloonan of CallowHill Bass. Tim was already a well accomplished jazz guitarist about a year ahead of me at Temple University when I first knew of him. We then went onto working with each other at a guitar company for some time before Tim ventured off creating his own well-respected hand-crafted bass line called CallowHill in the mid 2000's. Knowing Tim's attention to detail beyond expectations I was happy to finally collaborate with him. Tim did all of the CNC programming and cutting of these signs.

After I got back the routed boards from Tim each board was hand distressed with a gouge then painted with coats of black.

The signs were then sanded through on the raised parts to reveal the white logo as well as hand rasped and sanded on the edges to give a rustic feel. The two part signs  hang with a hook/eye hook.